Marisa is a NYC-based organizer, marketer, and researcher. Her previous work and research interests are in tech, labor, organizing strategies, carceral systems, and class structures.

Work

President, Pact Collective 06/2020 - Present
Pact Collective is a NYC-based 501c3 supporting grassroots movements working in community care and political education.

We are the fiscal host to 15+ impactful grassroots organizations in NYC with missions spanning from mutual aid to abolition and strike fund support. My duties as President include; fundraising, helping establish governance and codes of conduct, electing board members, onboarding new collectives, and general operations including coordination with lawyers, accountants, and insurance providers.

Co-founder, Papertree 10/2022 - Present
Papertee is a platform for communities to manage their funds democratically through vote-powered transactions. Our platform currently hosts over 10 teams, largely of migrant mothers, to run monthly ‘susus’ and other community building activities in partnership with nonprofit GatherFor.

As cofounder my duties include; user support, client coordination, product management, and pitching/fundraising for our project.

Marketing Consulting, Blockchain 04/2023 - 01/2024
I did consulting work across content, strategy, and governance for value-aligned clients working in decentralized technology and governance research. 

  • Exit to Community - Content strategy for the social media and website launch of this project that provides support to companies and organizations looking to shift its ownership model to one that gives power to users/workers, over financial shareholders. 

  • Resource Finance - Outlining audiences and marketing strategy for this mutual credit protocol in preparation for their launch in Kenya. 

  • Gitcoin - Redesigned the user experience for Builder (product for public goods to receive funding) and Manager (product for funders to start their own grant programs) web experiences.

  • Breadchain Cooperative - Web strategy and writing for this cooperative promoting solidarity economics. 

  • ConsenSys - Developed the go-to-market creative deliverables for the launch of its new fund, TachyonX. 

  • General Galactic Corporation - Developed the entire marketing strategy of its crypto off-ramp product, Skyteller.

Marketing, Square 09/2018-03/2023
I worked across Growth Marketing, Brand Marketing, and Lifecycle Marketing in my 4+ years at Square.

Web strategy for core webpages (Homepage, Pricing, Why Square, Testimonials). Drove web strategy for Ireland, France, and Spain international launches. Wrote scripts for brand campaigns and product marketing videos. Mapped out and written copy for 10+ in-app user experiences. Helped develop our brand personality traits, voice and tone, and audience guidelines. Conducted multiple rounds of market and user research to test new and existing creative. Led over 4 product/feature launches. Mapped out touch points and wrote copy for growth/email experiments for nearly every product at Square.

Core Team, Breadchain Cooperative Oct 2021 - Dec 2022
Breadchain Cooperative is a federation of blockchain projects working to advance a progressive vision for the technology and its effect on society.

Driving our cooperative’s governance conversations. Co-authored thought leadership articles on mutual aid and dual power. Wrote marketing copy for our website.

Marketing, Yelp, Inc. 04/2017 - 09/2018

Helped run product marketing communication and strategy across all Yelp products. Worked closely with the growth team, providing strategy and UX writing to drive in-product sign ups. Automated over 5 growth experiment campaigns of mine after meaningful success. Lead the redesign of both the Find Us On Yelp and People Love Us on Yelp mailers, and automated the intake process for requests.

Previous experience includes content strategy, public relations and market research roles.

Writing

Pact Launch Crowdfund - Manifesto

Pact homepage - Web copy

Square homepage - Web copy 

Why Square - Web copy

Education

MA in Labor Policies and Globalization — Berlin School of Law & Economics
1.3 GPA. Master’s Thesis: “When the Bubble Bursts: A Rising Post-Neoliberal Subjectivity Among Tech Workers”
10/2023-09/2024

BA in Advertising & PR / Communications — University of Tampa
Magna Cum Laude
Voices for Justice
08/2012 - 05/2016

Universidad Antonio de Nebrija, Madrid
Abroad program, Political Science and Spanish
01/2014 - 05/2014

Social